How Important is Keyword Research for SEO?

How Important is Keyword Research for SEO?

Search engine optimization (SEO) is a term that encompasses many different practices, all designed to improve the chances of a website being found in search results. Keyword research is one of the most important of these practices, as it helps to determine which keywords are most likely to be used by potential customers. Keyword research is the process of finding the most appropriate keywords to use when writing content for a website or blog.

How Important is Keyword Research for SEO

Keyword Research: A Short History

The field of keyword research is relatively new. However, as the field has grown, it has become more important and prevalent. Keyword research is important because it allows us to reach a larger audience with our content. The primary purpose of keyword research is to find keywords that are relevant to the content that we are creating. We want to reach our audience in the most effective way possible. We want to be found by people who are searching for the things that we are offering.

The Importance of Keyword Research for SEO

Many SEOs and website owners tend to underestimate the importance of keyword research. The reason for this is that, while keyword research is important, it is not the only thing that affects the rankings of a website.

As an SEO, you need to know how to do keyword research so that you can find out what your audience is searching for and rank high in the search engines.

The purpose of this article is to give you a brief overview of keyword research and to explain how it affects the SEO of your website. In my personal opinion, SEO starts before creating your website and one of the steps that we take before creating our website is to do keyword research and find the relevant keywords for which we are aiming to rank in Google.

A Short List of Tools for Keyword Research

Whether you’re a writer or a marketer, keyword research is a key component of any SEO strategy. It can help you gain a competitive advantage over your competitors, attract visitors to your site, and improve your ranking in search engines.

With the right tools, you can quickly and easily identify and track keywords that are already ranking for your desired keyword, and research new keywords that are less competitive.

I’m going to share the list of the tools that are used by marketers and SEOs for years and these tools are very popular among newbies and experienced marketers alike.

Here is a list of the top 7 keyword research: 

1. Ahrefs 

2. Moz

3. SEMRush

4. UberSuggest 

5. Screaming Frog 

6. Keyword finder 

7. Keywords everywhere 

The Most Popular Keyword Research Tools

Ahrefs is one of the most popular tools for keyword research. It offers free and paid options. If you are interested in using this tool, you can sign up for a free account. You can use this tool to analyze your competitors, find keywords that are ranking well for your desired keyword, and identify potential keywords for your content.

Moz is another popular tool for keyword research. It offers a free version of its tool, which is ideal for smaller businesses and bloggers. The paid version is more suitable for larger businesses.


Using the above tools will help you in finding your target keyword which will help you to get more targeted traffic and increase the visibility of your website.

Do you know that Google will soon make it mandatory for all websites to have an “SEO Friendly URL”? This is one of the reasons why people are still using keyword-based URLs. We at onlineseekho teach SEO courses where we have a detailed keyword research module.

About the author

Abdul Wali is the founder of and he is among the top 10 bloggers from Pakistan. He is working online since 2010 and has created many life-changing courses and platforms.